Social Innovation

The Innovation Iceberg

3 June 2016 - 3:16pm
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Saul Brown

Getting below the surface to the real work of innovation.

The iceberg is a common metaphor used to explore the dynamics of groups. Ninety per cent of what is going on is underwater. Mobilising groups for innovation requires leadership equipped with a mask and snorkel. Yet most focus above the surface on a technical approach, planning and process and the like, and wonder why it all becomes too hard. Those that can get under the surface a little and work with the social and political dynamics more often find a way to muddle through.

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